Barclays Puts its Website at the Heart of Sales and Marketing

Barclays Bank, a leader in the asset management market, was looking for a way to coordinate its web content with media campaigns, including television ads. The group wanted to make sure its website was at the center of new product launches, and also reinforced its marketing campaigns. To accomplish all these objectives, Barclays needed a new version of its website that served as an informational site about its products and services as well as a sophisticated marketing tool that was substantially contributing to the overall business growth of the company. 

WEDIA content management solutions provided an excellent way to accomplish two key tasks: to decentralize development for web content, and to give marketing departments autonomy to create new campaign content.

The solution of WEDIA enables Barclays to:

• Optimize content for each customer, to personalize client relationships online
• Generate leads during passive browsing and enter them into a sales qualification process

Since deploying the WEDIA solution, Barclays has seen the number of leads generated by its website grow by 500%.

"Content management has played a vital role and has enabled us to optimize the animation of the site and contact management," said Christopher Martel, Internet manager at Barclays.